Live from PS5

Immediately following the original launch of the PS5 in 2020, it became very difficult, very quickly, to get your hands on a console.

But in 2023, millions more PlayStation 5 consoles hit the shelves globally. So how do you reignite the hype around the brand, the console and the worlds that the PS5 unlocks?

Making the hype “real” by bringing the worlds of the console into ours.

Due to the global microchip shortage due to COVID, PS5s have been in reduced supply globally since the console’s launch in Nov 2020 generating huge demand amongst players.

Those that are yet to get their hands on a console had seen title after title be released, along with the hype that came with them - all while not being able to immerse themselves in those worlds.

So with this campaign, we wanted to tap into this global demand and excitement for the exclusive gameplay PS5 gives you access to, by bringing those worlds to life in unique ways, all around the globe - and turn their arrival into a hype building news story.

All with the goal of giving yet-to-be console owner that drive to hit the freshly restocked shelves - and get their hands on a console.