52229627560_5206d7337b_o

YouTube x The Podcast Show

Amplify + YouTube activate at The Podcast Show as an official sponsor for the first time…

Challenge

For the first time, YouTube was an official sponsor of London's breakthrough podcast event, The Podcast Show. Amplify was tasked with creating an event presence for YouTube signalling to partners and the industry that the platform is prioritising podcasts and is now an active participant in the space.

Insight

YouTube's unique benefit of video format podcasting allows for more immersive storytelling, fosters connection and enables community by giving the audience a view into the Creators world.

Strategy

Deliver four unique stages and hospitality space built around an ownable feature to celebrate video podcasting through bold and playful designs.

Solution

Table Talk

Many video podcasts on YouTube are hosted and captured around a set with a table as a focal point. Amplify harnessed the power of tables as spaces to facilitate conversations and spark ideas to inform the design of each environment.

Each stage design and space was designed around a unique podcasting table, creating the feeling that the audience was on set in a video podcast studio - giving them the best seat in the house.