Amplify bring motion + emotion to Lexus’ Geneva Motor Show…

Challenge

Amplify were challenged to transform Lexus' motor show from stand to stand-out experience

Insight

With 680k attendees, including over 11k media and press, Geneva Motor Show is a buzzing but cluttered environment. Our space and experience needed to truly cut through.

Strategy

Go beyond traditional ‘auto’, playing up Lexus’ Amazing in Motion’ lifestyle positioning and values

Solution

Amazing in Motion

Amplify turned a static stand into a constantly moving space, with crescendo moments showing the Lexus brand as more than just a car, through a combination of technology, visuals and sound.