Amplify bring motion + emotion to Lexus’ Geneva Motor Show…
Challenge
Amplify were challenged to transform Lexus' motor show from stand to stand-out experience
Insight
With 680k attendees, including over 11k media and press, Geneva Motor Show is a buzzing but cluttered environment. Our space and experience needed to truly cut through.
Strategy
Go beyond traditional ‘auto’, playing up Lexus’ Amazing in Motion’ lifestyle positioning and values
Solution
Amazing in Motion
Amplify turned a static stand into a constantly moving space, with crescendo moments showing the Lexus brand as more than just a car, through a combination of technology, visuals and sound.