Curiosity Rooms

Amplify + Google Pixel 3 invite Londoners to unlock their curiosity…

Challenge

Amplify were challenged to launch the flagship Google Pixel 3 with a brand experience on a whole new level to ramp up desirability, consideration and sales.

Insight

We take the everyday for granted. We live it, but we don’t always see it. Extraordinary things are happening all around us. In the tube, on our way to work. It’s the guy making kebabs down the street. It’s the ivy growth on a concrete wall. It’s the beautiful yellow park bench. It is everything that makes London what it is today.

Empowering curiosity has always been at the heart of everything Google does. From search to maps to translate to assistant. Pixel 3 helps you satisfy your curiosity by enabling you to discover the extraordinary all around you.

Strategy

Bring to life the Google Pixel 3 campaign celebrating the extraordinary all around us, from the local heroes to the undiscovered beauty we walk past everyday with an experience hub that invites everyone to see London through a new lens - celebrating a world where fashion, food, music and art collide in a familiar, yet unexpected way.

Solution

Curiosity Rooms

Google Pixel’s Curiosity Rooms: A playground for inquisitive minds. This 5-week residency took place in the heart of London’s Piccadilly Circus at 55 Regent Street (the former Tower Records). With 3 floors of fashion, food and tech-themed experiences, it was designed to reconnect people to the magic of everyday life and showcase the Google Pixel features in a fun and interactive, but incredibly natural, way.

An experientially led campaign that bridges the gap between experience and retail developed in partnership with 72andSunny, OMD, Essence and Halpern and all delivered in just 8 weeks.

Behind the Scenes

Contagious: 'How a tech giant used an immersive apace to bring to life the features and benefits of its new smartphone' (Login required)

Lecture in Progress: 'How Amplify transformed retail experience design for Google Pixel 3's Curiosity Rooms'