Rave is dead, long live rave?
By Jade French | Brand Editor
Snubbing the millennial generation and their diluted partying ways has been building for a while now, this weekend it came to a head with George Hull’s comments that he’s closing down Bloc Festival, because he can’t stand the “precious and unimaginative bunch of wimpy pseudo-hedonists at a carefully designed ‘safe space’”. Beyond Hull’s article, there’s also Suzanne Moore’s ‘Twenty Things to do in your 20s’ listicle nightmare, which is a run through of what the baby-booming gen really think of those growing up in 2016. In other genres, BBC 6 Music’s Stuart McConie moaned last year that there’ll never be another working class band like the Smiths. But who can judge against their own set of standards and musical tastes? Is it a competition over whose generational 'time' defines culture? And what are young people doing now in this different environment?
Nostalgia and Now
Nostalgia comes around all too quickly, as Frank Tope, Senior Director of A&R at Universal Music Publishing, DJ and promoter commented “…moaning about the good old days started about six weeks after Shoom opened”. It’s easy to look back to the glory days of mods, punks and ravers. They were the real rebellious ones, weren’t they? Worth noting too that Moore, Maconie and Hull are writing for the Guardian, New Statesman and Spectator respectively – enviable journalistic jobs that young people can only dream of through blood, sweat and unpaid internships.
When looking back through our own filtered nostalgia, of course we only see the death and relevance of our own beloved genres.
Maybe switching to a reading list of SB:TV or Mushpit would help them find their party people? Founded in 2006 by Jamal Edwards, SB:TV is now one of the leading online youth broadcasters that promotes a new music scene. Meanwhile Mushpit, founded in 2011, has been described as "J-17 meets Private Eye". They take youth culture as a benchmark for satire and throw some epic parties along the way. Both of these spaces talk to their audience on a level they understand, supporting new talent.
So, out of a negative view point comes a beautiful amount of defence and celebration of burgeoning youth culture, from old and young commentators alike. From legendary DJ Ben UFO, to NTS host DJ Moxie: