This Imperfect Trend will Improve your Self-esteem
By Jade French | Brand Editor
The imperfection trend has been around for a while, but we’re only just seeing its permeation into the mainstream. In the last couple of months, we’ve seen Asda embrace wonky carrots and courgettes and when Getty Images released their top visual trends in January, we were instantly caught by their term Messthetics.
#ThisGirlCanStill a great example of this is the #ThisGirlCan campaign, which traded off the idea that women are downing their hair and beauty tools in favour of jumping in the deep end of the pool. This Girl Can sum it up well: “It’s a celebration of active women up and down the country who are doing their thing no matter how well they do it, how they look or even how red their face gets”. The campaign models were all ‘real girls' who weren’t afraid to shy away from their bodies, and who emphasise the benefits of exercise beyond body image.
Are You A Real Girl?To run with this idea of the ‘Real Girl’, there has been an upsurge in celebrities defying the airbrush and showing the ‘real them’. That means actively proving your #nofilter hashtag is true, and constantly exclaiming ‘I woke up like this’.
The embodiment of the ‘Real Girl’ trend is the perennial J-Law and Amy Schumer friendship, which is always the go-to place to find content for that authentic femininity many of the post-Girls generation crave.
In fact, Girls creator Lena Dunham recently went above and beyond to prove her 'Real Girl' status. Having suspected Spanish magazine Tentaciones of Photoshop foul play, Lena rushed to Instagram to denounced this move (only later to discover no such Photoshopping had occurred!). Now, she has made a public statement on her online magazine Lenny to say she's eschewing retouched images for good.