What’s the outlook for the rest of 2024?

When there is change in the world, from pandemics to the cost of living crisis, brands mirror their consumers and begin questioning their choices. They look for solutions and agencies that better meet their needs, add more value, and deliver better ROI. For those agencies that solve problems and are trying to do things a bit differently, these periods can be ones of growth, with opportunities presenting themselves with both new and existing clients. This was certainly true for Amplify during and exiting the pandemic and again now in H2.

“While, without doubt, some of the smaller and peripheral marketing campaigns have hit the cutting floor, the scale and breadth of the bigger, global, and more 360-integrated pitches we’re witnessing in Q2 and into H2 have been unprecedented, and the competition varied.

“Brands recognize the world moves on and there are multiple routes to solving their brand and business challenges. With a focus on ‘big ideas that transform business through culture,’ we can flex and deliver through multiple channels. Rarely do we pitch against ‘like for like’ agencies. Instead, we are rubbing shoulders with an array of shops with different special powers. Alongside the more traditional above-the-line (ATL) agencies are those with a social, digital, PR or media specialism – often with an entertainment, media or tech owner thrown in for good measure. As Amplify spans and traverses a lot of these capabilities and worlds, this is good news.

To read the full article, visit The Drum.