Dr Martens Clyde Built Radio | Amplify Brand Experience Agency

Dr. Martens 'Clyde Built Radio' by Amplify

Amplify + Dr Martens celebrate local Glaswegian talent...

To read the original article, head to Campaign for the article published February 26th 2020.

Dr Martens celebrates Glasgow's music scene as the brand's 60th birthday celebrations continue.

The ad follows the efforts of techno afficionado Andrew Thompson, who launched the independent Clyde Built Radio station to promote Glasgow’s musical talent.

The campaign also includes an event featuring local artists to promote Clyde Built Radio, as well as a curated mixtape and limited edition posters (available in Dr Martens stores) to raise money for Scottish charity Unity.

The ad launched on Tuesday (25 February) across social, alongside a partnership with British culture magazine The Face. It was directed by Adam De Silva through Explore Impossible, while media is handled by Goodstuff.

Last October, Dr Martens kicked off its "Tough as you" platform with an intimate performance from Shygirl in Camden, with the brand announcing it would be working with a collective of emerging artists, creators and collectives moving forward. 

Credits

Brand Dr Martens

Creative agency Amplify

Head of content Alex Wilson

Strategy director Sophy Vanner

Content producer Fin O’Sullivan

Media agency Goodstuff

Production company Explore Impossible

Director Adam De Silva

DoP Josh Monie

Sound Soundnode

Talent Andrew Thomson

Consumer communications agency Kingdom Collective