Dr. Martens 'Clyde Built Radio' by Amplify
Amplify + Dr Martens celebrate local Glaswegian talent...
To read the original article, head to Campaign for the article published February 26th 2020.
Dr Martens celebrates Glasgow's music scene as the brand's 60th birthday celebrations continue.
The ad follows the efforts of techno afficionado Andrew Thompson, who launched the independent Clyde Built Radio station to promote Glasgow’s musical talent.
The campaign also includes an event featuring local artists to promote Clyde Built Radio, as well as a curated mixtape and limited edition posters (available in Dr Martens stores) to raise money for Scottish charity Unity.
The ad launched on Tuesday (25 February) across social, alongside a partnership with British culture magazine The Face. It was directed by Adam De Silva through Explore Impossible, while media is handled by Goodstuff.
Last October, Dr Martens kicked off its "Tough as you" platform with an intimate performance from Shygirl in Camden, with the brand announcing it would be working with a collective of emerging artists, creators and collectives moving forward.
Brand Dr Martens
Creative agency Amplify
Head of content Alex Wilson
Strategy director Sophy Vanner
Content producer Fin O’Sullivan
Media agency Goodstuff
Production company Explore Impossible
Director Adam De Silva
DoP Josh Monie
Talent Andrew Thomson
Consumer communications agency Kingdom Collective