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Amplify takes Silver at Agency of the Year

To read the full article, head to Campaign published March 2021.

Last week Amplify rubbed shoulders with some awe inspiring individuals and amazing agencies in Campaign's 2020 Agency of the Year awards.

Jonathan Emmins - Founder of Amplify won Head of Agency (Experience), Amplify took Silver for Brand Experience Agency of the Year and were also shortlisted alongside some of the finest agencies in the Best Independent category.

We know we are only as good as the talented individuals that choose to call Amplify home. A debt of gratitude to the cleverness, creativity and tenacity demonstrated by the team on not only how they helped clients navigate the challenges of 2020, but how the spirit they went about it.

Thank you to our clients, collaborators, Benjamin Braun and all the judges and the whole team at Campaign Magazine UK. The entire Amplify team couldn’t be prouder. Well done to Momentum Worldwide and Mother on the Golds.

Amplify is known for being a progressive leader in the live experience industry and with the global pandemic taking live activations off the table for much of 2020, this was a year to fully push creative boundaries and challenge restrictive formats continuing to redefine our take on brand experience.

We delivered some of our best work, which included the global launch of PlayStation®5, spanning 25 territories and blurring the lines between experience, out of home, content and digital.

We won 22 new clients, 16 of which were added post the first lockdown, totalling £5.1m of new business in 2020 and considerably more for 2021.

We focused on our social mission and joined forces with Brixton Finishing School and the forthcoming Ad-Cademy to support underrepresented groups entering the creative industries, continued our work as patrons of Lecture in Progress and are working towards B-Corp accreditation.

And we are proud to have done the double, being named both Campaign and The Drum’s Brand Experience Agency of the Year and bagging two Grands Prix at the respective Experience Awards while retaining our 9/9 for the third consecutive year in Campaign’s School Reports.

But most importantly, in the year when a pandemic decimated the world of live experiences, we are proud to have evolved and kept our team together. We made an open commitment to every team member back in April that our priority was to get everyone through to the other side and we have done exactly that.

Amplify took Silver for Brand Experience Agency of the Year. A debt of gratitude to the cleverness, creativity and tenacity the guys demonstrated as they helped clients navigate the challenges of 2020. Well done to Momentum Worldwide on the Gold. 

Amplify were also shortlisted in the Best Independent agency category where the mighty Mother took Gold. 

Thank you to our clients, collaborators, Benjamin Braun and all the judges and the whole team at Campaign Magazine UK.