24 agency leaders reveal their 2024 new business strategies

Attack or defend? Head of Client Services, Hannah Patridge joins agency bosses from across the industry to explain Amplify's first quarter new business approach.

Published by: The Drum
Date: 09/01/2024

Following a choppy 2023, many agency execs will be hoping for a strong start to the new year. But concerns about a UK recession haven’t lifted, while the advertising market in the US and beyond is still extremely competitive. Given the cost of pitching, some agencies might be wise to go on the defensive and grow existing client accounts.

With that in mind, we straw-polled a couple of dozen agency leaders from media, creative, digital, comms and design shops – holding company, indie and challenger alike – to find out how they planned to approach the first quarter.

How do you solve a problem like… choosing how much new business to pitch for in 2024?

Hannah Partridge, head of client services, Amplify: “It has never been more important to double down on evaluating which opportunities are the right ones to go after and, if so, how to proceed. In 2024, we’ll be prioritizing opportunities that play to our strengths, provide scope to push the boundaries and offer true potential to build long-lasting relationships.”

To read the full article, visit The Drum.