We are the Creators

Amplify help YouTube champion the champions of content creation...

Challenge

YouTube’s Brand Partner Programme is exactly what it says on the tin – a year-long exercise that helps them connect with partner brands, inspiring them to create compelling content for their audiences. Amplify were challenged with developing a platform for the programme and launching it with a workshop. 

Insight

We know that to create truly great content on YouTube, brands need to switch up their thinking and do things differently to how they’re used to. They need to act less as broadcasters and more as publishers, while understanding that in order to be successful, the platform requires them to be authentic, creative and collaborative.

Strategy

Create a high-energy, informative and useful series in aspirational, creative cities around the world, and empower the brands to act like YouTube Creators.

Solution

We are the Creators

Using this inspiring call to action, we created a high-energy workshop environment where brands could come together to learn and be inspired.

We chose the creative hub of Lisbon for the first year of workshops. Year two saw us take over the shiny new YouTube Studio in London.

For each event, we collaborated with a selection of local street artists to develop a vibrant and ownable event identity, as well as creating bespoke murals for each of the brands.

By day, the attendees from brands such as Stella Artois, Coca-Cola, Jaguar Landrover and adidas Women worked with YouTube to take their content creation to the next level, taking part in a jammed-packed agenda full of presentations, breakout sessions and talks from some of YouTube’s top Creators - Vice and Little Dot Studios. 

By night, we made sure the brands could relax, get up close and personal with YouTubers and get a taste of the host city’s inspiring nightlife scene. Whilst they partied into the night, we edited seven Content Series trailers to surprise bespoke to the brands, and delight the delegates the next morning. 

YTBPP - mobile
YouTube We Are The Creators
YouTube We Are The Creators