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The Happiest 5k On The Planet!
Take one casual 5k running event, add an extraordinary amount of powder paint, and you’ve got the Colour Run.
Snapshot 14 May, 2013
7Up Melting Vending Machine
7Up created the 'Melting Machine' a vending machine that provided members of the public with an ice cold refreshment.
Snapshot 14 May, 2013
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Volkswagen Slowmercial
80% of viewers fast forward adverts. To combat this Volkswagen created a Slowmerical an advert that works both in real time and when a viewers fast forward through it.
Snapshot 03 Apr, 2013
Musical Spoom
Heinz Beanz teamed up with Bompas and Parr to deliver a musical spoon that you listen to through your mouth.
Snapshot 03 Apr, 2013
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Musical Spoom
Heinz Beanz teamed up with Bompas and Parr to deliver a musical spoon that you listen to through your mouth.
Snapshot 03 Apr, 2013
Apple Sneakers
Vintage Apple Sneakers that were only available to employees in the 80’s.
Snapshot 18 Mar, 2013
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Carlsburg. Put Your Friends To The Test
Amazing content piece from Carlsberg who put your mates to the test.
Snapshot 18 Mar, 2013
A Toy for a Tweet
Hot Wheels and Chevrolet introduce the first Twitter activated vending machine!
Snapshot 07 Mar, 2013
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Rock Paper Skittles
Skittles set up global game of Rock Paper Scissors with a grand prize of $50,000.
Snapshot 07 Mar, 2013
Oreo Seperator
The Oreo Separator Machine has been created, driven by the basic human desire to separate the cookies.
Snapshot 05 Mar, 2013
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Ex Libris
opinion
Bexy Cameron, Head of Insight at Amplify, shares her literary history and the books that are important to her.
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A look back at 2012
opinion
Bexy Cameron, Amplify’s Head of Insight talks us through 2012 and some of the changes and developments in Social, Experiential and Influencer marketing.
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FanCulture: The Evolution of Influence
opinion
A short film exploring the role fans could, and should, play in brands and marketing.
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Amplify in the Metro
opinion
Amplify’s Head of Insight, writes a column in the Metro exploring our documentary FanCulture: An exploration into the role fans could, and should, play in brands and marketing.
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Alcohol: Brand Platform Innovators
opinion
Man is a social animal. Man has been congregating and drinking alcohol since the dawn of time. It's what we do - it's what we do well - and this won't stop.
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Ali Tillet Post Summer BBQ mix
podcast
Warm owner Ali provides some 'Warm music' for those winter nights.
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Exclusive Warm Mix From Mock And Toof
podcast
Based in London, Mock & Toof are responsible for the Tiny Sticks imprint as well as recording for DFA and Mule Musiq.
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Disco&Co’s TGI Friday Mix
podcast
Our mates at Disco&Co give us a little uplifting mix for a Friday afternoon. Enjoy.
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Amplify’s Soothing Snowflake Mix
podcast
Inspired partly by the cold snap and partly to ease people through their Xmas party hangovers, here is a chilled, downtempo slice of niceness.
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Pav’s Lift Party Mix
podcast
As well as running a campaign team, Pav runs a night called the lift party, keep an eye on Snapshots for more details...
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The New Breed of Festival
opinion
Cast your mind back a few years and your choice of music festival read as this: Glastonbury, Monsters of Rock, V Festival, T in the Park and Reading.
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Rory Phillips Hidden Depths Mix
podcast
Rory Phillips was a long standing Trash resident, and is now one of the key players at Trash's successor Durrr.
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Tosh Ohta’s Sporting Live Mix
podcast
Tosh Otha is Amplify's unsung hero and resident DJ, using his musical knowledge and DJ skills at numerous Amplify events in 2009/2010. Here is a mix he pulled together for us.
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Minkioni’s Office Party Mix
podcast
For the past few years no East London after party has been complete without an impromptu rave instigated by Jen and Nadia who form Minkioni, the female DJ tag-team.
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Tom Mangan Hidden Depths Mix
podcast
2008 has only just begun and it's looking to be an exciting one for Tom, with a feast of gig and projects in the pipeline. Catch one of his mixes here.
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Three Festival Perspectives
opinion
Brand, event organiser and artist share their take on how festivals have evolved from being a niche interest for avid music fans to a gigantic commercial enterprise.
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Warm Summer Dream Factory Mix
podcast
Amplify's trendy room mates Warm have once again hit us with an amazing podcast, this time from the Honda Dream Factory launch that we created on Brick Lane.
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Tosh Ohta’s Summer Balearic Mix
podcast
Even when donning a Panda suit to play our at Red Bull Cola's ‘Branch & Root' Tosh's passion, music knowledge and understanding of the audience shines through.
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Soul Jazz’s Speakeasy Garden Selection
podcast
Amplify have worked with the Soul Jazz Sound System on a number of events and are always guaranteed to pull a few gems out of their bag.
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Riot Jazz Live @ Big Chill
podcast
This Exclusive mix was recorded live from the Red Bull Cola 'Branch and Root' experience at Big Chill which Amplify created.
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Festival Overload
opinion
Music festivals have become the single most defining sign of a British Summer.
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Charity And The Modern World
opinion
If you take a walk down the main shopping street of any major town in the UK, you will hear this familiar phrase: "Excuse me mate, can you spare a few minutes...?"
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Marcus Worgull Crunching Knobs Mix
podcast
From the label that's given us Ame, Dixon & Henrik Schwarz... Innervisions Marcus Worgull delivers a cracking mix and shows why he is one of their rising stars...
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Dan’s Summer Sounds
podcast
Here's a selection of some older and some newer bits that Amplify are enjoying at the moment...
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Paul Epworth Hidden Depths Mix
podcast
For the final San Miguel Hidden Depths event, Amplify teamed up with ‘It’s Pop It’s Art’ to deliver a unique experience for the audience.
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Nico’s Summer Mix
podcast
Amplify's very own Nico provides a summery selection of the best in Deep, Tech House and classic House. Something to warm you up for the summer!
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Hackney House Skat Vol.4 (Lift ^ Party Warm)
podcast
Amplify's very own Pav warms up our Friday with quality selection of deep, dreamy goodness ahead of his legendary lift ^ party.
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Interview: Wildfred Wood
opinion
We caught up with Wilfrid Wood, the artist behind the Amplify logo to ask him a few questions to give an insight into his wonderful world.
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Guerilla Gardening
opinion
In the dead of night a clandestine group of street artists transform neglected, urban areas into colourful representations of modern life.
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Interview: Horse Meat Disco
opinion
We interview Horse Meat Disco, the brain child of Jim Stanton and James Hillard, are the stars of the Warm DJ agency, guests of the very first Amplify Presents...
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Is Branding Entertainment
opinion
With traditional entertainment mediums being forced to reappraise themselves in the face of rising digital distribution and falling audiences, can brands help galvanise them?
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Amplify’s Exclusive Horse Meat Disco Mix
podcast
Over 5 years ago Horse Meat Disco has become an institution due to its dedication and appreciation to Disco music in all its forms.
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Dan Hill’s Catwalk Cut
podcast
Dan’s been Djing since his teens from humble beginnings in Bath. Today, his skills have led him to travel and Dj worldwide. Come on, have a listen.
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Disco Bloodbath Mix For The Three INQ1 Launch
podcast
This is our live mix from the 3 & INQ launch event, the first of it’s kind at Shoreditch studios.
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Brands the Patron Saints of Good Stuff
opinion
In days of old artists used would hope and pray for the day they received patronage from rich nobility.
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Disco&Co Spring In Our Step Mix
podcast
To celebrate the end of winter, disco&co's Dan Minty has pulled together a lovely mix towards the deeper end of the disco spectrum.
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Nitedog’s E3 Poolside Mix
podcast
We recently teamed up with Nitedog, also known as Kevin Carney, for PlayStation's Poolside Party @ E3.
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Exclusive Warm Mix from Alex From Tokyo
podcast
Alex From Tokyo is a Paris-born, Japan-raised and New York-based DJ This exclusive podcast comes from friends of Amplify and leaders in the electronic music scene, Warm.
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Fashion: Standing Out On The High Street
opinion
It has become increasingly more important for us to find individuality and self-expression through the products we choose.
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Fashion: The Voice Of The Stylish Youth
opinion
One thing is for sure; fashion ignites a passion in people. A trend can divide or bring people together.
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Disco&Co’s Xmas Warm Up Mix
podcast
Okay, so it's not exactly Christmas themed but this mix from disco&co resident Dan Minty should get you in the mood for the Amplify party on December 8th.
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Fashion: Round Table Discussion
opinion
Millions are spent ever year, from the high street to high-couture, on building fashion brands with the continual challenge of remaining cutting edge.