Music, Brands + Influence
By Krupali Cescau | Brand Director
Young Blood 2
We’ve been speaking to over 2,000 18-30 year olds, discussing what they think about the world and the formula for life and success that has been passed down to them. Following our 2016 research, Young Blood 2: The Formula is Fucked, explores how the current hostile political and economic climate has changed the way they view their lives.
Check out the full research here.
54% believe brands being involved in culture makes it better
Music plays a crucial role in the lives of young people, from forming identity to making political statements. Brands have a crucial role to play in culture by representing grass roots movements and providing an authentic touchpoint for their audience to connect with. But how can brands navigate these dangerous waters respectfully, giving credit to those who really deserve it?
To find out how we can help your brand connect more authentically with this hard to reach audience contact firstname.lastname@example.org