How They Spend It
By Krupali Cescau | Brand Director
Young Blood 2
We’ve been speaking to over 2,000 18-30 year olds, discussing what they think about the world and the formula for life and success that has been passed down to them. Following our 2016 research, Young Blood 2: The Formula is Fucked, explores how the current hostile political and economic climate has changed the way they view their lives.
Check out the full research here.
Most important purchase factors: Quality 93%, Price 90%
Young people are notoriously cautious spenders and their priorities lie firmly with having experiences over frivolity. But what does this mean for brands when purchase factors are moving away from what’s cool to have and returning more to what’s utilitarian and necessary?
To find out how we can help your brand connect more authentically with this hard to reach audience contact firstname.lastname@example.org