Sober Socialites + the End of Hedonism
By Krupali Cescau | Brand Director
Young Blood 2
We’ve been speaking to over 2,000 18-30 year olds, discussing what they think about the world and the formula for life and success that has been passed down to them. Following our 2016 research, Young Blood 2: The Formula is Fucked, explores how the current hostile political and economic climate has changed the way they view their lives.
Check out the full research here.
57% think Britain’s drinking culture is out of control
Britain’s drinking culture has always played a significant role in its identity, but with drinking on the decline, and general embarrassment about Britain’s reputation weighing on their minds, young people are changing what role alcohol plays in their lives. So, why are these young healthonists choosing a booze-lite life and quality over quantity?
To find out how we can help your brand connect more authentically with this hard to reach audience contact firstname.lastname@example.org