The New Landscape of Food + Drink
By Krupali Cescau | Brand Director
Young Blood 2
We’ve been speaking to over 2,000 18-30 year olds, discussing what they think about the world and the formula for life and success that has been passed down to them. Following our 2016 research, Young Blood 2: The Formula is Fucked, explores how the current hostile political and economic climate has changed the way they view their lives.
56% choose soft drinks based on sugar content
As our relationship with food is becomes more demanding and sophisticated, we look at how sourcing, environmental and health impacts have a strong influence over young people’s eating choices daily. From veganism to sugar awareness, are we changing the way we eat?
Check out the full research here.
To find out how we can help your brand connect more authentically with this hard to reach audience contact firstname.lastname@example.org