Instant gratification + disposable ethics
For the past few months, Amplify have been busy asking over 2,506 young people, in the elusive 13-25 age range, about their hopes, fears and the realities of growing up in today's Britain for our seven-part documentary series Young Blood.
As consumers, young people today have often been accused of seeking instant gratification and seeing their possessions as disposable.
Perhaps because of the mistakes of the generations before them, they have to save more than ever before. So, how do they manage to save as well as consume?
90% have savings of some kind
This film explores how these young people create something out of nothing. Watch below...