Why worldbuilding?
> Jonathan Emmins, founder + global ceo, Amplify
London Launch + Premiere.
The Curzon - Bloomsbury, London.
Amplify is lucky to work with some of the most forward-thinking, innovative brands globally and known for being both progressive and a leader in our industry. As we continue to pioneer 'breaking formats' it got us thinking and talking about 'building worlds' and 'creating culture' that lives beyond individual campaigns.
During the event we explored how to construct connected brand worlds with storylines and environments that put audiences at the heart of their narrative. If you are a marketer or brand leader who wants to turn audiences into fandoms, we'd love to chat.
If you are a marketer or brand leader who wants to turn audiences into fandoms, we'd love to chat. Please get in touch with becca@weareamplify.com
What is worldbuilding and why is it important for brands?
> Jeavon Smith cco and Alex Wilson ecd, Amplify
Topics explored:
The power of having brand protagonists
How destinations can build a more connected story
How stories can be placed at the centre of worlds
How to enable a sense of ownership and co-creation with fans
How to create consistency and form a space for co-creation
How to reimagine media formats to tell better stories and build connected narratives across platforms
Brand Panel exploring worldbuilding techniques
> Hosted by Rachel Matovu, strategy director at Amplify in conversation with Amy Brown, Google, Kat Keen, YouTube and Melody Morton, Lush.
Director's introduction to 'escape into: worldbuilding'
> Bexy Cameron, film director
Film Premiere
> 'escape into: worldbuilding'
Our launch film 'escape into: the evolution of worldbuilding'is directed by Bexy Cameron, and features 24 future-thinking minds, diving into different worlds by interviewing pioneering worldbuilders who are making a difference and doing it right from Audrey Bugeja of Sneaker Freaker and author Liv Little to Jay-Ann Lopez from Black Girl Gamers and Ali Mendes of Legendary Entertainment. This will be followed by an 8-part series deep diving into how worldbuilding operates in different spaces including film, music and fashion.
Cultural panel and director's Q&A
>Hosted by Bexy Cameron in conversation with Kesang Ball, Trippin, Hope Abel, NTS and Andrea Moccia, Jove Studios.
