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House of Glass
Amplify embark on a nationwide, year-long brand experience tour to launch Sky's latest product innovation...
Challenge
Amplify was challenged to create an immersive brand experience tour to showcase Sky’s defining new product innovation Sky Glass: a transformational and fully-integrated smart TV.
Insight + Strategy
With 70% of purchase journeys involving both online and in-store stages, the experiential activation required Amplify to create an IRL experience that showcased not only the product's defining and personalisable physical features but the innovative sound and picture technology, bringing to life the product benefits and providing a connected educational and immersive product experience.
Our strategy led us to create an experiential activation that facilitated different layers of engagement and interaction – from self-service rooms to curated product demos – and deliver world-class product showcases through a suite of installations built for sustainability, longevity and portability.
Solution
Sky House of Glass
Sustainable modular structure
To mark the launch of Sky Glass, Amplify created a nationwide, immersive brand experience tour in the form of three pop-up houses. The modular structures, which measured up to 10m x 6m, were designed as eco-friendly, highly deployable pieces of architecture, satisfying Sky's eco-credentials and ambition for a carbon-neutral tour.
With the structures primarily built from fully recyclable and sustainably sourced glue laminated oak, the inside of the structures were carefully curated to provide different layers of engagement and interaction - from self-service rooms to curated product demos.
Amplify achieved CarbonNeutral® event certification for the Sky Glass 2022 tour in accordance with The CarbonNeutral Protocol, the leading global framework for carbon neutrality
250
live days
15
locations
18M+
opportunities to see
30.5K
visitors since launch