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Sky Glass Experiential

Amplify + Sky embark on a nationwide brand experience tour to mark the launch of Sky’s newest product innovation, Sky Glass TV...

Challenge

Amplify were tasked with creating an immersive brand experience tour to showcase Sky’s defining new product innovation Sky Glass: a transformational and fully integrated smart TV.

Insight

With 70% of purchase journeys involving both online and in-store stages, the experiential activation required Amplify to create an IRL experience that showcased not only the product's defining and personalisable physical features but it’s innovative sound and picture technology; bringing to life the product RTB’s and providing a connected educational and immersive product experience.

Strategy

To create an experiential activation that facilitated different layers of engagement and interaction – from self-service rooms to curated product demos – and deliver world-class product showcases through a suite of installations built for sustainability, longevity and portability.

Solution

To mark the launch of Sky Glass, Amplify created a nationwide, immersive brand experience tour in the form of three “pop up houses” to act as interactive windows into Sky Glass’s impressive features.

The modular structures, which measure up to 10m x 6m, were designed as eco-friendly, highly deployable pieces of architecture, satisfying Sky's eco-credentials and ambition for a carbon neutral tour.

With the the structures primarily built from fully recyclable and sustainably sourced glue laminated oak, the inside of the structure were carefully curated to provide different layers of engagement amongst five carefully created rooms within the structures.

A social hub providing an opportunity for visitors to discover the product sizes, colours and personalisation opportunities via a bespoke tailoring table. A playroom with and an interactive wall allowing guests to discover all the best features of Sky Glass in fun, engaging and sometimes even magically unexpected ways. A family room curated to showcase how only Sky Glass puts a world of TV at your instant voice command. A snug where picture and sound quality provide that front row feeling and a showcase room to fully immerse the visitors in a product demo that interacts with the surrounding architecture, celebrating the Quantum Dot technology and spine-tingling Dolby Atmos sound.

Despite their house-worthy scale and sustainable design methods and materiality, each structure was designed to be inherently modular for ultra-efficient assembly, dismantle and transportation, allowing the nationwide tour to span London, Birmingham, Manchester, Osterley, Belfast, Doncaster, Dundee, Tunbridge Wells, Croydon and Grimsby throughout the duration of 2022.