Amplify 'show winter who’s boss' with a pop-up supermarket...
ChallengeAs winter approached and consumers were getting colder, Amplify were tasked with creating a winter campaign that would raise awareness of innocent’s new product, through ‘moments of goodness’, PR coverage and social media reach.
Insightinnocent’s new super-smoothie range tasted great, but fans weren’t educated on the functional health benefits of the new product.
StrategyCreate an innovative way to connect with consumers that would cut through the noise of the busy Christmas period and reach them at a ‘moment of need’, to show winter who’s boss.
The innocent Supermarket Pop-Up
A dressed shop, in the style of a health food store, stocked with the fruit and veg that make up their super smoothies. The pop-up supermarket provided a warm inviting space for people to come in and receive free super smoothies whilst learning about their health benefits.
We opened the pop up from the first half of December, timed to coincide with the run down of the Christmas party season, giving consumers a much needed health boost. In addition to the innocent super market the activity was supplemented with sampling ‘moments of goodness’ across Canary Wharf.