Paris Games Week

Amplify + Playstation have created years of magic at Paris Games Week...

Challenge

Amplify have been challenged to deliver PlayStation’s stand at Paris Games Week for the last eight years, managing and creating the largest brand space of the show.

Insight

Everyone from gaming media to consumers and guests expect a PlayStation experience that’s bigger, better, and bolder than the last.

Strategy

Year on year, we test our ambitions to create a standout presence for PlayStation. We bring the brand-world to life, always making sure we’re accentuating design, experience, and consumer navigation at full scale.

Solution

Paris Games Week Takeover

Amplify is responsible for designing, producing and managing the PlayStation brand space. We focus on the players who make PlayStation great to push the boundaries of storytelling, imagination and technology by designing immersive worlds. The 1,200sqm2 space we started with has evolved into an impressive 4,000sqm2, as the mainstage becomes the beating heart and meeting point for the 350k fans that attend.