Amplify brings motion + emotion to Geneva Motor Show experience.
ChallengeAmplify were challenged to transform Lexus' motor show from stand to stand-out experience
InsightWith 680k attendees, including over 11k media and press, Geneva Motor Show is a buzzing but cluttered environment. Our space and experience needed to truly cut through.
StrategyGo beyond traditional ‘auto’, playing up Lexus’ Amazing in Motion’ lifestyle positioning and values
Amazing in Motion
Amplify turned a static stand into a constantly moving space, with crescendo moments showing the Lexus brand as more than just a car, through a combination of technology, visuals and sound.