Adobe Experience Makers Creative Agency Amplify

Experience Makers Series

Amplify + Adobe create a narrative & visual identity as they move from physical to broadcast...

Challenge

Due to the cancellation of flagship events and a shift to online sessions, Adobe briefed Amplify to develop an event narrative and dynamic visual identity that would reflect the new broadcast format as they moved from physical to remote experiences.

Insight

2020 is a year like no other. No more normal. And no more business as usual. In a year that has challenged your ability to innovate quickly, there’s never been a bigger opportunity to accelerate digital change.

Strategy

The new digital approach offered Adobe an opportunity to reach and engage with a wider audience. It was time to reset, rethink and embrace the new era of experience. Adobe needed to elevate themselves and ensure all their comms would promote their event series as an experience that would really

help and lead businesses to rise up to the new customer demands. Adobe needed to elevate themselves and ensure all their comms would promote their event series as an experience that would really help and lead businesses to rise up to the new customer demands.

Solution

Experience Makers | The New Era In Experience

EMEA | AsiaPac

We created an engaging narrative, visual identity and two-month social content calendar of assets aimed at inspiring our audience to sign up and attend this unmissable event. Content ranged from:

  • Teaser films
  • Motion graphic animations for speaker content
  • Digital platform design
  • Web assets
  • Social assets for LinkedIn and Twitter