YouTube Music Sessions
Amplify + YouTube support emerging Australian artists with a new music platform...
The absence of live shows during the global coronavirus pandemic poses a serious challenge for all artists. For emerging music acts, support slots in particular play an integral part in reaching new audiences, building a fanbase and receiving endorsement from their more established peers.
YouTube has always championed creative opportunity and discovery. Every day millions of music fans from all over the world tune in to see their favourite artists, providing an incredible platform to promote the next generation of talent.
Recreate the support slot, virtually on YouTube by introducing emerging talent to new audiences via well known artists.
YouTube Music Sessions, in partnership with ARIA.
A series of exclusive live sessions featuring today’s headliners, with support from tomorrow’s that championed emerging talent, enabled new music discovery and promoted solidarity among the Australian music industry.
Headliners Lime Cordiale, Jessica Mauboy, Paul Kelly and Vera Blue introduced their fans to their favourite newcomers, Mia Rodriguez, Emalia, Eliott and Jack Gray.
Filmed across Sydney and Melbourne, each episode in the series features live studio performances, plus insights and commentary from the artists.
Throughout the series, viewers were invited to donate to Support Act, an Australian charity providing relief to all music industry workers.
Cemented YouTube as a brand that champions emerging talent, enables new music discovery and promotes solidarity among the Australian music industry.
- 4.8 million+ content views delivering huge exposure for emerging artists.
- 2.1 million social reach with 81% positive sentiment.
- Over $50,000 raised for Support Act.
- Lime Cordiale's most viewed social content ever.
- 21 pieces of coverage including NME, Rolling Stone and Music Feed.