Amplify harnesses the power of love, connecting Eurostar passengers across three capital cities...

Challenge

As Valentine’s Day approached, Amplify were challenged by Eurostar to spread their brand message in key hubs across Europe.

Insight

Eurostar is all about connecting people, and what better way to connect two people than with the power of love.

Strategy

Use Valentines Day as an opportunity to create a campaign focused on bringing people together, true to Eurostar’s brand promise.

Solution

Valentine's Day

Unique and interactive experiences that spread the message of love across Eurostars key stations in Paris, London and Brussels. In the lead up, passengers were encouraged to show their affection for loved ones in exchange for upgrades and romantic weekends away. On Valentine’s Day special ‘Love Booths’ were installed; allowing passengers to create cheeky personalised picture messages that they could instantly upload to social media and connect with Eurostar on.