Day | Night

Amplify and Belvedere keep the party going to the early hours...

Challenge

Amplify were challenged to communicate Belvedere’s brand values in environments seldom associated with luxury.

Insight

Belvedere were keen to establish themselves as a key destination at the most talked about festivals – we knew to grab attention we had to be bold, and a little different.

Strategy

To take festival indulgence to the next level, bringing a touch of Belvedere class to the fields.

Solution

We visited Sonar in Barcelona, Secret Garden Party and Festival No.6, creating intimate brand experiences, bringing Belvedere's premium edge through the design of the spaces and the quality of the evolving cocktail offering. As a party brand, music always needed to be the heartbeat of these activations so we programmed acclaimed lineup of DJs across house, techno and disco.

To ensure the experiences didn't live in isolation and to enhance Belvedere's growing credentials in dance music, we partnered with online music platform Resident Advisor, creating a microsite housing content from each of the festivals, including editorial, interviews, film content & competitions.