Amplify + Converse get loud...

Challenge

Amplify were challenged to embrace for Converse’s message ‘Sneakers Get Loud’, and bring together rock music and counter culture synonymous with the scene.

Insight

Rock icons through the ages have worn Chucks, we wanted to remind everyone of the brands credentials and gave fans the opportunity to embrace the rock attitude.

Strategy

Embrace the rock’n’roll rebellion, giving people the chance to feel truly part of something epic.

Solution

Converse Craftmanship

In celebration of the rock lifestyle we created a tattoo parlour and gig venue in the heart of Soho. The Parlour, Converse at The Circle, gave Converse fans the opportunity to get inked by leading tattoo artists, and on special nights the venue was transformed into an intimate rock venue, with performances from bands from both sides of the Atlantic, including Bring Me The Horizon and Pure Love.

As Converse's lead strategic agency, Amplify managed a fully integrated campaign including; a Time Out media partnership incorporating a cover wrap and editorial features, out of home and ambient media consisting of extensive coverage throughout London, including a takeover at Oxford Circus station and a live artist site on Old Street, a full digital platform with bespoke campaign site and targeted advertising and PR coverage across key titles including Dazed, Vice and Urban Junkies.