Summer In The City

YouTube slam summer in the UK's media capital with a string of interactive events...

Challenge

Amplify were challenged to create an interactive, fun and relaxing brand space for YouTube at two key events; Summer in the City- the UK’s largest YouTube and online video festival and Edinburgh International Television Festival- one of the most prestigious media events in the UK.

Insight

Online creators are the life force behind YouTube and they deserve an experience that is innovative, cool and exciting not flashy and corporate.

Strategy

To position YouTube as a thought leader, providing creators with information about new YouTube products in a laid-back environment inspired by YouTube love.

Solution

Summer In The City

Amplify produced a serene chill out space that toured from London to Edinburgh, offering guests with a unique chance to discover more about YouTube in a relaxed setting.

Two main experiences allowed guests to tap into their inner creative. The Fan Zone area, which donned a bespoke backdrop deigned by illustrator Toby Triumph, showcased images of YouTube videos and influencers. Seen by 10,000 fans, this inspiring environment allowed young creators to become fully immersed in the hottest content.

The YouTube lounge provided an exclusive space for YouTube creators and influencers to relax and network, as well as engage with the latest technology including Google’s Daydream VR, where guests could be transported into a world of adventure from a comfy lounge.