Lucrezia Carnelos via Unsplash

What does the future hold for AR, VR and experiential marketing?

AR and VR aren’t sitting still...

To read the original article, published on 10th January 2023, visit The Drum.

At a recent roundtable event with marketing leaders in the augmented reality (AR) and virtual reality (VR) spaces, we asked them what they’re hoping for next in this fast-moving space.

Rosie Copland-Mann, senior creative strategist, Amplify

I’m excited about moving away from first-market PR stunts that no one is interested in or wants to use, towards real-world use cases that provide incredible entertainment or serious utility. I hope that might defeat some of the skepticism around these technologies. They’re starting to be talked about in an exciting way because they are really exciting. How can you use AR to understand your surroundings in a better way? How can you use AR to enhance the physical world with something more playful? These interesting ways of using technology, instead of PR gimmicks: that’s what I’m excited about.