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Podium Finish: Which Olympic Ads Are the Ones to Beat in 2028

    From the attention grabber to the most star power, Amplify UK's group creative director, Ben Peckett shares his favourite Olympic and Paralympic ads.

    Published by: Little Black Book
    Written by: Ben Peckett
    Date: 19/08/2024

    After an epic summer of sport and wall to wall coverage of Paris’s pinnacle Olympics showcase, I’m bereft. How will I get my fix of competitive diving, prancing horses and hands-in-pocket sharpshooting? Just like old Tom clinging onto the Hollywood sign for the next four years, I’m not quite ready to let go yet.

    Whether you’re looking to tell an inspiring story of potential or redemption, connect fans and communities in new ways, hero the unsung heroes, or tap into the positivity, values and excitement of an entirely new event, sport is such a good opportunity for advertising. And no stage is bigger than the Olympics. I’ve pulled together some of the campaigns I think are ones to beat in 2028.

    To read the full article, visit Little Black Book.

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