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Amplify's Ben Peckett joins creatives to discuss the new boom of fast-food streamers for AdWeek.
If you had to pick things that make a formula for great content, you wouldn’t go far wrong with food, family, and an uncertain future. Five Guys and Girls: The Big Decision ticks every box.
In 1986, the founding five sons of Five Guys were given a choice by their parents: start their own business or go to college. The Big Decision is a reality show that sets out to give a group of young adults who’ve worked at Five Guys for several years the same major life decision. Whether it’s a business boot camp led by successful celebrity entrepreneurs or the countdown to college application day, each episode in the series offers up a realistic, gritty look inside the life of young people and the nature of the American dream. Stress, excitement, rewards, uncertainty, and burgers. What’s not to love?
To read the full article, visit AdWeek.