Forget Chick-fil-A. Five Guys has the answer to the newest streaming service

Amplify's Ben Peckett joins creatives to discuss the new boom of fast-food streamers for AdWeek.

Published by: AdWeek
Written by: Ben Peckett
Date: 11/09/2024

If you had to pick things that make a formula for great content, you wouldn’t go far wrong with food, family, and an uncertain future. Five Guys and Girls: The Big Decision ticks every box.

In 1986, the founding five sons of Five Guys were given a choice by their parents: start their own business or go to college. The Big Decision is a reality show that sets out to give a group of young adults who’ve worked at Five Guys for several years the same major life decision. Whether it’s a business boot camp led by successful celebrity entrepreneurs or the countdown to college application day, each episode in the series offers up a realistic, gritty look inside the life of young people and the nature of the American dream. Stress, excitement, rewards, uncertainty, and burgers. What’s not to love?

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