Airbnb named top 6 standout global live experience
The very best in experiential and live activation from around the globe...
Read the full article and see other campaigns at Campaign, originally published 18 December 2018.
From an experience for just two people in Europe's most-visited museum to a musical in New York to an Africa-wide series of sensory events, 2019 delivered a crop of activations to admire, from the brave to the downright surreal.
In April, Airbnb teamed up with Paris’ Musée du Louvre – Europe’s most-visited museum – to give one competition winner and a guest an overnight stay in a "mini pyramid" under the building’s famous glass structure. Created in the year of the 30th anniversary of the museum’s pyramid, the global campaign delivered by Amplify captured the imagination of experience-seekers, with 4.4 million tuning in to the YouTube video.
The winner enjoyed a private tour of the museum, with drinks in a bespoke set created close to the Mona Lisa, dinner by Venus de Milo and an acoustic performance by Sarah Jeanne Ziegler inside the Napoleon III apartment.