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Campaign Experience Awards winners 2023: Creative Experience Agency
The winner in this category is Amplify.
Published by: Campaign
Amplify reported 36 new client wins including Apple, Activision, Genesis, Paramount Pictures, Louis Vuitton, Polestar, Santander, Lululemon, Warner Bros and Vice. It says that this amounts to turnover of £52.2m, up by 60% with a total value of new client/new business wins in 2022 of £13.2m.
The agency's creative highlights for 2022 include: "Nike SNKRS Day" content production; Lego "Fly Away Isles" community engagement; Dr. Martens' "Tough As You" campaign and Activision's "Call of Duty, Modern Warfare II" live-action anamorphic billboards.
Amplify also prides itself on not making any redundancies over the past three years (2020, 2021 and 2022). It now has 195 staff members (up 28%, from 152 in 2021) across its offices around the world – London, Los Angeles and Sydney.
The agency has been developing policies to keep staff happy at work with initiatives such as increasing holiday allowances and partnering with Health Assured to run a confidential support line for employees and their immediate family.
Judges were impressed by Amplify's "impressive growth, wins and work". Another said it was a "well-celebrated agency" that produced innovative work with big brands.
To read the full article visit Campaign.