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Imax is in the unique position of holding a platform that still wows audiences, so the creative has to equal that proposition. Our Studio team took on this challenge, translating the artwork from 'Heavy on the Head' into a 1,734m² wrap.
Meanwhile our Content team were tasked with how best to showcase this piece in-situ. Using our team of talented content creators, we captured all 1,734m² of the canvas using photography and a time lapse motion capture to stitch the piece together.
This resulted in an arresting piece of media, a multi-functional piece of content that YouTube Music use as a key piece of internal comms within the business.
Take a look at the time lapse below...