Part 6: In Pursuit of Happiness

Welcoming a new era of balance

By Bexy Cameron | Head of Insight + Content

For the past few months, Amplify have been busy asking over 2,506 young people, in the elusive 13-25 age range, about their hopes, fears and the realities of growing up in today's Britain for our seven-part documentary series Young Blood.

Today’s young people share one clear ambition for the future: they want to be happy.


‘Success’ is a broad ideal, but we found that what young people are searching for most is happiness and a stress free life.

44% said Happiness = Success

This film explores what motivates them and guides them towards success. Watch below...