Part 5: Under the Influence

The evolution of power + social media

By Bexy Cameron | Head of Insight


For the past few months, we have been busy asking over 2,506 young people, in the elusive 13-25 age range, about the hopes, fears and realities of growing up in today's Britain for our seven-part documentary series Young Blood.

Do the youth of today understand and harness their power? Or are they becoming more like sheep than ever before?

Today’s young people don't rebel in the same ways their parents did, but that doesn't mean they're less engaged, or less influenced.

29% of this age group said they would never break the rules.

This film explores not only who influences them but how they, in turn, influence others. Watch below...