Part 4: Council Estate to Catwalk

Brands – cultured or contrived?

By Bexy Cameron | Head of Insight + Content

For the past few months, Amplify have been busy asking over 2,506 young people, in the elusive 13-25 age range, about their hopes, fears and the realities of growing up in today's Britain for our seven-part documentary series Young Blood.

Young people are subjected to over 300 marketing messages a day and rack up an impressive 9 hours+ of media consumption.

They’re sophisticated, savvy and ‘always on’. But, what is actually persuading them to part with their hard earned cash?

36% want brands to talk to them about their lifestyle

This film looks at how grass-roots style is influencing mainstream trends. Watch below...