Part 1: Youth in Transition

Gender, identity + death of rebellion

By Bexy Cameron | Head of Insight + Content


For the past few months, Amplify have been busy asking over 2,506 young people, in the elusive 13-25 age range, about their hopes, fears and the realities of growing up in today's Britain for our seven-part documentary series Young Blood.

Young people today are often referred to as being 'identity-less'. They’re seen as a singular, homogenised cohort. 

Are they creating self-made identities? By developing and validating themselves on social media, can they provide new pathways when it comes to figuring out who they are?

33% think clothes shouldn’t be gender specific.


This film explores how they craft their identities, and if there is still such a thing as 'tribes'. Watch below...