Overview: Defining a Generation

Overview: Defining a Generation

By Bexy Cameron | Head of Insight + Content

Getting under the skin of Britain’s Youth

The youth are drones, robotised
They never look up, or go outside

They are passive, and have an attention span of 8 seconds  
They don’t know how to communicate without emoticons
They have a consumeristic and throw away culture

These are some of the ways that the youth have been portrayed to us in the media. 



But is this really the way the world is? And is this the way young people really feel about themselves? Are there more subtle and nuanced explanations behind some of these conceptions of British youth?

This film is an overview of all of our research and looks at how these young people define their generation – and if the terminology used is already obsolete. Watch below...