3: Generation Integration
by Daisy Ellison
December saw the public launch of the world’s first fully integrated social networking mobile – the 3 INQ¹.
To raise awareness of the handset’s pioneering functionalities, and widely accessible price offering, Amplify was challenged to produce an engaging sampling experience and tour activity to bring to life the INQ¹ at high-profile train stations across the UK.
With a very quick turn around, Amplify had to act fast to ensure that our objective (to create a visually exciting, premium finish stand, with compelling content and slick execution), wasn’t jeopardized by tight lead times.
With dwell times in stations often brief, Amplify created a highly visible stand with a white acrylic finish and illuminated demo bar reflecting 3 UK’s brand identity and designed to create cut-through amongst the visual clutter of the Train Stations. Additionally, taking into consideration the varying size restrictions of different Train Station exhibition sites, Amplify designed and produced a modular stand that could be easily transported and adapted to meet different demands.
To best showcase the innovative qualities of the 3 INQ¹, the stand was clean and clear in appearance and contemporary in content; laptops and demo handsets were seamlessly built into the counter top surface and it featured interactive touch screens showcasing the 3 INQ¹’s functionality and exclusive offerings.
Our skilled team of expert handset demo staff engaged the public with one to one personalised demonstrations as well as managing mass collateral sampling and on-line handset sales.
With a presence at seven of the UK’s highest footfall stations, the 3 INQ¹ had an estimated combined exposure to over 1.4M consumers, with 14,000 of these being detailed interactions. Click the picture above to see it in action.
