Now Playing With Spotify

Creating and launching live music events for Three and Spotify.

Now Playing was a set of intimate live music events created and launched by Amplify. The events were hosted by Three and supported by Spotify – brands who had recently come together to put the hot music service into handsets.

We held the exclusive events in London's Shoreditch Town Hall and The Monastery in Manchester. And some of the UK's hottest musical talent took to the stage, with performers including White Lies, Tinchy Stryder, I Blame Coco, Everything Everything and I Am Arrows.

Music lovers could register for free tickets at a website created to act as a hub for the campaign. The site also hosted exclusive Spotify playlists from the artists and the opportunity to win money-can't-buy prizes.

The campaign, events and artists were supported by a far-reaching amplification and PR push. This drove awareness across national and specialist media, social networks and influencer blogs.

The events exceeded all expectations. We had over 47,000 unique site visits. The PR campaign generated over 10 million opportunities to see, including coverage in the Daily Mirror, Independent, NME.com and the Evening Standard. And in total the campaign reached over 25 million people.