Always Wanted To Meet The One?

Getting The One Plan into the hands of consumers.

In July 2010, Three launched its new tariff, The One Plan. Amplify’s task was to create a fully mobile experience to help Three get The One Plan into the hands of consumers in an engaging way.

Utilising the mobile platform we had developed for activity across the year, we created an experience that brought to life Three’s range of handsets and tariffs in a away that educated and entertained. Importantly it could be adapted to suit any environment – from festivals such as Boardmasters and Bestival to family friendly events and city centres. Over three months, our specially trained One Plan enthusiasts hosted over 11,000 one-on-one demonstrations of the best products and services available on Three.

Independent research showed that 73% of people who took part in or experienced the activity said it had improved their opinion of the Three brand. 40% also said they were more likely to consider joining Three and 54% said they would be likely to tell their friends, family and colleagues about their positive experiences.