Three: On The Go
by Natalie Whorms
Amplify worked with 3 Monkeys Communications and Brando to deliver an integrated campaign for Three Mobile, educating mums about the benefits of using their smartphone with Three's all-you-can-eat data package.
Undertaking research to gain insights into the ‘Mummy' market, Amplify developed a credible campaign by creating the Apps for Mums guide, a beautifully designed booklet, featuring apps perfect for busy mums.
To kick off the campaign Amplify created a launch experience, attended by mums and their children, media and ‘mummy bloggers', all hosted by campaign partners the National Childbirth Trust and celebrity mum Denise Van Outen.
The event included interactive workshops, showing mums how mobile Internet and smartphones can add a level of convenience to their lives. Mums also got to take part in fun sessions, including a cup cake decorating workshop and a sing-a-long hosted by CBEEBIES presenter Katy Ashworth.
