Speakeasy

Amplify creates the Four Roses Speakeasy, for those ‘in the know’…

Challenge

Amplify were challenged to introduce Four Roses Bourbon to a new, stylish and creative audience.

Insight

With city bars stocking every spirit imaginable, we knew we had to make the Four Roses Bourbon a ‘must have’ on London’s creative scene.


Strategy

Create an exclusive night with a hint of illicit fun at a secretive brand platform.


Solution

Four Roses Speakeasy

Amplify, working in partnership with Clash Magazine, chose intimate venues across East London and worked with curators Trojan Soundsystem, Johnno Burgess and Bill Brewster to fill them with headline talent such as Erol Alkan, Justin Robertson, Jerry Dammers and Mock ‘n’ Toof. Branded dollar-bills allowed guests to enjoy the perfect serve of Four Roses, ginger and lime. Serving the drinks in a jam jar added to the illicit prohibition era feel of the nights. An amplification campaign supported the events, with curators using their social networks to drive awareness and the Clash media partnership providing editorial presence online. 

Four Roses Speakeasy  Mobile