UEFA Champions League
Amplify leverage Sony’s UEFA football sponsorship.
For the past three years Amplify have managed Sony’s Champions League presence, taking us from Madrid to London and then on to Munich.
Within each experience we set out to embrace the ‘colour of football’, which in the process enabled all the visiting fans to get up close and personal with the latest Sony and PlayStation technology.
Over the three years we have created a mixture of exclusive experiences for over 200k fans including an incredible 3D football pitch and a chance to meetfootball stars such as Gareth Bale and Jens Lehmann – which drove thePlayStation communications team’s PR and social media plans and has resulted in media coverage that reached more than 20m people.
In Munich last year the experience was further enhanced through a live streaming of the game to over 65k people, and a series of music gigs including headliner Aloe Blacc.