Sony: Talking Football, Talking Sony
by Hayley Rosenthal
Amplify engaged over 18,000 families and football fans visiting the UEFA Champions "Fiesta de Futbol", by creating ‘El Estadio de Sony', a Sony and PlayStation entertainment hub at Madrid's Retiro Park.
To ensure Sony and PlayStation stood out at the festival, ‘El Estadio de Sony' was designed and styled as a mini football stadium, with a tunnel entrance, indoor floodlighting and a giant LED clock counting down to kick-off.
Visitors had the opportunity to get hands on with Sony's latest technologies, including 3D Home Entertainment and the PlayStation Move motion controller, as well as take part in a speed reactions challenge, with the chance to win tickets to the UEFA Champions League Final.
Sony Walkman and Cybershot teams on foot and roller skates, armed with everything from oversized sunglasses to giant foam fingers, interacted with guests and extended the ‘El Estadio' spirit far beyond the footprint of the site.
