Sony Ericsson: W880 ‘Making the Video’
by Jonathan Emmins
For the launch of the Sony Ericsson W880 handset, with Walkman and video capabilities, 40 key journalists from EMEA were flown in by PR agency Brando.
Amplify brought Brando’s vision to life – giving journalists a first hand experience of what it is like to ‘make the video’ (albeit in a compressed 12 hours!). Picked up in the early hours of the morning they were rushed onto set, put through make up and costume recreating three legendary videos: Oasis’ ‘Wonderwall’, The Bangles’ ‘Walk Like an Egyptian’ and Run DMC’s ‘It’s Like That’.
While the journalists were whisked off to get ready for the night’s entertainment, the videos were quickly cut and edited. The evening’s entertainment was a video awards ceremony with gongs for the best and worst performances – with all journalists walking away with the W880 handset with their video preloaded.
Cue broadcast, radio and press coverage all over Europe, Middle East and Africa...
