Nestle: Rowntree’s Randoms
by Chloe Rollinson
With a target audience of 16-24 years olds and the need to engage, entertain but also drive sampling, Amplify created the Rowntree's Randoms experience to visit some of the UK's top festivals.
To cut through and truly engage in these cluttered spaces, interaction was key. Why just watch the fun, when you can create it? Cue an eye-catching Rowntree's Randoms arena, DJ talent providing the soundtrack and interactive activities, including Silent Disco, Spacehopper Races and Tight Squeeze at Freeze - a test of how many items of clothing you could get on in a minute.
The results included a total attendance of 408,000 people and 311,000 samples distributed. Plus the record for most items of clothing in a minute stands at 16...
