Rowntree's Randoms Arena

Amplify + Nestle get really random...

Challenge

Amplify were challenged by Nestle to create a Rowntree's Randoms experience to engage, entertain and drive sampling amongst 16-24 year olds at the UK's top festivals.

Insight

Festivals can be cluttered and competitive spaces, where interaction becomes key in grabbing the attention of young audiences.

Strategy

We thought, why just watch the fun, when you can create it?

Solution

The Rowntree's Randoms Arena 

We created an eye-catching Rowntree's Randoms arena. With DJs providing the soundtrack, interactive activities included Silent Disco, Spacehopper Races and Tight Squeeze at Freeze – seeing how many items of clothing people could put on in a minute.

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