PlayStation: Gamescom

by Andy Brown

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Amplify designed, created and managed the ultimate platform for PlayStation to reveal their future innovations and forthcoming entertainment to the world's media at Gamescom in Cologne, Germany.

Taking to an electric-blue, illuminated stage, SCEE President and CEO Andrew House showcased the future of gaming and entertainment to 1,000 international guests and media.

Major announcements included the launch of PlayStation Vita and forthcoming titles for PlayStation 3 and PlayStation Move, with live demos of Reality Fighters (PlayStation Vita), Uncharted 3 (PlayStation 3) and Resistance: Burning Skies (PlayStation Vita) presented from the stage to the assembled media via an impressive 45ft ultra wide screen.
Guests were also treated to an explosive dance routine from Britain's Got Talent winners, Diversity, as part of the PlayStation Move presentation.

For those unable to get their hands on the hottest ticket in town, the announcements were also simultaneously made through a live online stream, which attracted an incredible 522,036 online and 15,992 mobile views.